Baden Pailthorpe’s Pitch Deck (2017) explores the potential application of financial analysis and machine learning in contemporary art. Combining elements of high quality 3D animation, custom gaming PCs, liquid cooling, roman armour, web scrapers, champagne and startup chic, Pitch Deck is conceived as a pitch to potential investors in a business based on cultural capital.
The central form of this body of work is a real company, Petricore Pty Ltd. Borrowing from key tenets of conceptual art, this company privileges concept over material form and challenges conventions of authorship and the status of the work of art. Pitch Deck, the exhibition’s title work, serves as an expanded moving image pitch, whose artificially intelligent narrator outlines Petricore’s vision for an artworld inoculated against the unquantifiable risks of artworld participation.
In the algorithmically intense stages of late-capitalism, after the supposed death of the avant-garde, Pitch Deck asks us to consider whether today’s aesthetic and conceptual innovators have been absorbed by incubators rather than studios, funded by the interests of venture capitalists rather than patrons.
Baden Pailthorpe (b. 1984) is part of a generation of artists whose practice is shaped by Internet culture. He holds a Ph.D from the University of New South Wales, an MFA from l’Université Paris VIII, an MA from COFA and a BA from the University of Sydney. Much of Baden Pailthorpe’s work consists of hyper-real animations, video and sculpture that engage with the spatiality of power, politics and the cultures of late-capitalism.
He has been awarded an Asialink/Australia Council residency with the renowned Japanese digital art collective teamLab, as well as residencies at UTS, Sydney, the Australian War Memorial, Canberra, Screen Space, Melbourne and the Cité Inernationale des Arts, Paris, where he developed a performance work for the Centre Pompidou in 2014.
Significant exhibitions include GAME ART/VIDEO, 21st Triennale di Milano, Milan (2016); Spatial Operations, Newcastle Art Gallery, Newcastle (2015); Clanger, UTS Art Gallery (2018); On Return and What Remains, Artspace, Sydney (2014) & CACSA, Adelaide (2015); Students of War, Hors Pistes, Centre Pompidou, Paris (2014); Cadence, Westspace (2014); Moving Image 10, La Gaîté Lyrique, Paris (2013); and Rencontres Internationales, Palais de Tokyo, Paris (2012).
For more information please visit – Kuiper Projects
Image:Pitch Deck, 2017. Video Still. Baden Pailthorpe is represented by Sullivan+Strumpf, Sydney.
