Branding Your Small Creative Business


Deadline:14th July, 5:30 - 8:30pm

Branding is like a fingerprint. It shows your customers how your creative business is distinctive from all the rest of your competition. Branding isn’t advertising, but it does help you sell more and market your products and business more effectively. It’s about packaging up what you stand for, in your own style, with your own words. When you’re a creative entrepreneur running a small company, branding your business means branding you. So what does that look like? In this workshop Lani and Claire from Homeroom will help you clarify and understand your brand.

What you’ll get

  • Insight into how clarify your brand with industry professionals who specialise in creative small businesses
  • Snacks and juice!

What to bring

  • Notebook and pen
  • Any burning questions you have about branding


About Claire and Lani from Homeroom

Claire Deane is a digital marketer, Google analytics nerd and social media addict. She has worked with big and small brands across a range of industries, from fashion to food with digital publishing platforms to yoga studios, education institutions to wedding accessory designers. She’s developed social media strategies for The Locale Group’s stable of brands (Talulah, Stevie May and Isla), created digital marketing strategies for Dissh, helped a handmade brand get picked up by international retailer BHLDN on the strength of their social media content, and grown digital publisher The Urban List to 200K visitors, and  launched across three major cities.

She’s written a book on building a business as an introvert that’s been featured in Collective Mag and Design*Sponge. She also teaches SMEs how to build their businesses via her business, Homeroom.

Lani Pauli is a generalist with specialist interests (content marketing, curation, telling the stories of small businesses) and is like a pig in mud when it comes to strategy, analytics and being able to see a project through from start to finish. As a results-driven marketing communications professional, she’s led national publicity campaigns for brands like Paul Newman’s Own, Bing Lee, Tourism & Events Queensland and Coco Republic. She’s led the charge establishing and building the community (online and offline) for Yelp, and can throw a mean event to bring people together and celebrate. When she’s not slinging words for clients or getting their name up in lights you’ll probably find Lani knee-deep in an internet research spiral.

Where: Gallery artisan, 381 Brunswick Street, Fortitude Valley, QLD, 4006

When: 5.30-8.30pm, Thursday 14 July

Cost: $60 per person

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