Join our online workshop with award-winning artist Samantha Messias and VAA artist mentor Karen van Hoey Smith. This session is for artists of all levels who would like to understand how to find their ideal art buyer to create multiple streams of income. Once artists start to understand who is their ideal customer or audience, everything else will fall into place. You can get laser focused on reaching them.
This session will cover three main learning areas:
- Understand the types of buyers and how to reach them
- How to find their niche and market positioning
- The value ladder for income generation
In the workshop we will teach artists how to brainstorm who is likely to be your ideal collector, who not only connects with your artwork but can afford to buy it. The session will also look at non-traditional ways of reaching buyers and building your network. All attendees will receive a templates & guide to assist them in profiling their ideal buyer.
